Jeff D. Taylor

I like good art, good arguments, and exploring possibilities of tech + the web. This is the stuff that makes me tick.
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Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.

Just about all of the stuck projects and failed endeavors I see are the result of poor hill choices.

There are plenty of obvious reasons… why we either settle for too little or foolishly shoot for too much. Mostly it comes down to fear and impatience.

The Hill ApproachSeth Godin on the secret of career success.  See also this timeless advice on overcoming fear in creative development.  (via)

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    I see the Toyota Kata in everything these days. This is “choosing the right target conditions.”
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